It’s been quite an energizing, inspiring week for Jameela Jamil’s crusade against celebrities like Cardi B, Iggy Azalea and the Kardashians who hawk detox tea, appetite-suppressant lollipops and other dubious diet products to their fans.
“The Good Place” star and feminist advocate garnered positive headlines for smartly feuding with the famously confrontational rapper Cardi B, FastCompany and other outlets reported. Jamil adroitly pointed out that the rapper probably doesn’t even use the detox tea she promoted on Instagram over the weekend, even though she claimed it helped her slim down after giving birth four months ago.
But Cardi B wasn’t the only celebrity influencer in Jamil’s cross-hairs this week. British-born Jamil, who runs a campaign called I Weigh to promote women’s self-worth, also called out Iggy Azalea, Khloe Kardashian and Amber Rose. These women have become “brand ambassadors” for a company called Flat Tummy Co, encouraging their tens of millions of social media followers to buy the company’s detox teas and meal replacement products.
Jamil, 32, called these stars “bloody liars” and “double-agents for the patriarchy,” pointing out that they are sending the harmful message that fans should try to look like them — and that they can, but only if they use such products. As Refinery29 noted, dietary supplements aren’t regulated by the Food and Drug Administration, so there’s no telling what’s in them.
Jamil also has said that such social media posts are potentially damaging to people’s body image and self-worth. They’re also highly misleading, with Jamil saying in several tweets that it’s unrealistic for fans to think they can attain a certain celebrity body shape and air-brushed appearance without the help of a team of professionals:
Give us the discount codes to your nutritionists, personal chefs, personal trainers, airbrushers and plastic surgeons you bloody liars. pic.twitter.com/2wes19cJdb
— Jameela Jamil (@jameelajamil) November 26, 2018
“When will these women who are covered in plastic surgery stop telling their followers to drink a laxative to look like them?” Jamil added in another tweet. “It’s so embarrassing and it’s so encouraging of eating dirsordered (sic) behavior. BE BETTER ALLIES!”
Jamil topped off her week with a parody video that she said illustrates the noisy, smelly and painful results of using detox teas — or the nasty, laxative-containing “Supermodel Shake” she drinks here.
If celebs and influencers were actually honest with us about some of these diet/detox products… pic.twitter.com/OQsJobGOQN
— Jameela Jamil (@jameelajamil) November 28, 2018
Every time you see a celeb or influencer post sexy diet/detox product ad… remember this picture. This is what they’re selling. pic.twitter.com/RLpYRdhOHv
— Jameela Jamil (@jameelajamil) November 28, 2018
For Jamil, her crusade stems from her own struggles with self-worth. In another series of tweets, she explained that, growing up, she bought into “miracle cures and laxatives” from celebrities in order to maintain a lower weight, but the products made her sick and messed with her digestion and metabolism.
“I was the teenager who starved herself for years,” she explained. “I was sick, I have had digestion and metabolism problems for life.”
She also suggested that celebrities already are wealthy and don’t need the extra money that comes from being “brand ambassadors” for sketchy diet products. In dismissing an accusation by gossip columnist Perez Hilton that she was being “holier than thou,” Jamil said that people who have achieved a certain level of fame have a responsibility to young people and to “other people’s kids.”
Jamil added that celebrities who tell their fans to be thinner “don’t love” their fans, and don’t care about their mental health or self-worth.
The actress and model has no intention of letting up on her crusade, tweeting that she won’t stop going “after all the people, men and women, who perpetuate this gross culture of forcing women to remain small and doll-like in order to be accepted by society.”
Jamil can claim previous successes in shaming celebrities for hawking diet products. Most famously, she led a social media charge to get Kim Kardashian to delete an Instagram post, in which the “Keeping Up With the Kardashians” star advertised Flat Tummy Co.’s “appetitive suppressant lollipops.”
According to the Daily Mail, Kim Kardashian shared of photo of herself sucking a red lollipop, and captioned it: “You guys… @flattummyco just dropped a new product. They’re Appetite Suppressant Lollipops and they’re literally unreal.”
In response, Jamil criticized Kim Kardashian for being self-hating and for being a “terrible and toxic influence.”
“When will she just love herself and stop obsessing about how to ‘fix’ problems that were never there?”Jamil asked in a tweet at the time. “She was always beautiful. She’s never seen it because she is broken by the SAME society that she now contributes more toxicity to.”