Correlations Between Hospitals’ Social Media Presence and Reputation Score and Ranking: Cross-Sectional Analysis

Background: The US News and World Report reputation score
correlates strongly with overall rank in adult and pediatric
hospital rankings. Social media affects how information is
disseminated to physicians and is used by hospitals as a marketing
tool to recruit patients. It is unclear whether the reputation
score for adult and children’s hospitals relates to social media
presence. Objective: The objective of our study was to analyze the
association between a hospital’s social media metrics and the US
News 2017-2018 Best Hospital Rankings for adult and children’s
hospitals. Methods: We conducted a cross-sectional analysis of the
reputation score, total score, and social media metrics (Twitter,
Facebook, and Instagram) of hospitals who received at least one
subspecialty ranking in the 2017-2018 US News publicly available
annual rankings. Regression analysis was employed to analyze the
partial correlation coefficients between social media metrics and a
hospital’s total points (ie, rank) and reputation score for both
adult and children’s hospitals while controlling for the bed size
and time on Twitter. Results: We observed significant correlations
for children’s hospitals’ reputation score and total points
with the number of Twitter followers (total points: r=.465, P
Source: All – Medical Journals
Correlations Between Hospitals’ Social Media Presence and Reputation Score and Ranking: Cross-Sectional Analysis