Rise in bars stocking 0% beers to meet demand of drinkers who wish to ditch the hangover
During last year’s sweltering summer in Europe, workers of the Störtebeker beer brewery stood at the doors of the bottle depot eagerly awaiting the empty returns so they could be washed and refilled as quickly as possible. A bottle shortage swept the country due to the rate at which beer was being consumed to quench the overheated nation’s thirst.
But it wasn’t the demand for their classic range of beers that surprised the brewery bosses most, rather the rate at which its alcohol-free varieties were being drunk.
Germans thirsty for alcohol-free beer as brewers boost taste